Recently, the solar water heater market, there are news shows: "into the suffering of solar water heater market, the brand lost 20 per month." In fact, the situation in China, a diversified market context, is the inevitable development of the industry through the process. In fact, the disappearance of 20 per month is still a conservative brand of the data, we understand that, throughout 2010, China's solar water heater manufacturers lost nearly a thousand.
The market is overdrawn
     As a grass-roots industry, solar industry in China originated from a group dedicated to the development of new energy industry "grassroots heroes" and rely on the company's own exploration. The rapid development of the industry, and has become the field of renewable energy "hot", due to state support for new energy policy
     Issued in 2005 with "Renewable Energy Law" and the rapid development of the real estate industry, 2006 -2009, China's solar water heater industry, the historical process ushered in the spring, the water heater market in recent years the growth rate of more than 30% . Especially in 2009, sales of solar water heaters on the market soared, the industry output value reached 58 billion yuan, an increase of the previous three years combined. Also in that year, completed a solar water heater from the "grassroots" to the energy industry, "hot" the magnificent turn. Water heater market in 2010 has been reduced to 15% growth in 2011 may continue to reduce the growth rate. Resulting increase in solar water heater industry market slowdown due to, among weather the housing market and local government regulatory policies, the most important factor is that in 2009 solar water heater solar energy to rural areas to speed up the rapid spread in the rural market. Policy after the introduction of home appliances, many enterprises to seize the rural market, big efforts to none other sale, which is a considerable degree of advance of the market.
     Industry is still confusion
     As we all know, solar water heaters using solar energy is an earlier and more mature fields. And China is the world's largest producer of solar water heaters, many years before the water heater in the world market has been fully shown flair. However, until now, solar water heaters on product quality and service complaints are still prevalent. Especially in the countryside in recent years, the operation of solar energy products, "products can not be used, no service pipes, fittings no protection" and other issues is endless.
     It is understood that nearly 6,000 domestic solar water heater business, the true scale production and has R & D capability of enterprises less than 20, the rest are mostly small workshops and some local-name companies. Product testing, but relations, quality management, confusion, backward production technology, dumping, cutting corners and so prevalent in these small enterprises, resulting in solar water heater market order and chaos, there are many risks, some companies even facing a crisis of survival. Make solar products into the general ease of use of the time, China's solar industry is an essential prerequisite for further growth.
     In 2011, the solar water heater market, innovation is inevitable, in fact, industry innovation started from 2010.
     Appliances to the countryside policies accelerated the death of small water heater business. Home appliances before the primary position brands in the city, and the main direction is the high-end products to market in rural areas mainly because some SMEs. With the urban market downturn in recent years, most enterprises will be looking to get into the vast rural market, coupled with policies to promote home appliances to push the rural market has become the main market brands, brands rely on their own technology, strength, network, brand and marketing capacity of the system advantages, such as direct compression of the small and medium enterprises survive.
     In fact, the current use of solar thermal energy at an early stage. As one of the main forms of energy use, our water heaters provide hot water is only a device to provide hot water from solar energy to the major industrial enterprises to provide heat, will nurture a bigger market. In addition, solar energy construction projects have begun in recent years become a new favorite. "In recent years, used in construction of solar collectors in the fast rise of the past, speculation alone the concept of a function of solar water heaters to provide solar energy system solutions to change to solar energy as a real energy, to study the different the application of state of the environment is also important to the development of solar thermal industry trends.
     In fact, the most extensive use of solar thermal energy for industrial use of space and solar thermal power generation, as long as the place to use heat, you can use solar energy.